{"name":"\ud835\udc0a. \ud835\udc0c\ud835\udc22\ud835\udc27\ud835\udc1a\ud835\udc26\ud835\udc28\ud835\udc2d\ud835\udc28 \ud835\udc0b\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc28\ud835\udc27","media":{"data":[{"caption":"\ud83c\udf52HANAOUTO \ud83c\udf52\nWe\u2019re delighted to introduce our new product.\n\nWhole cherries, lightly infused with a clean, delicate sweetness, encased in a smooth, jewel-like jelly.\n\n#japanesecherry #japaneseconfectionery #londoncherry #piccadillysweets #japanesefood","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.82787-15\/642607341_18456330793097246_3115991136405091807_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Vw-a6EB3IacQ7kNvwFhQAWg&_nc_oc=AdkRM5Qas4R0kF3AqPDYQvhI5EMD5CqniWopYgVhWUuyP8WzQt0dCExlM9PM5xJcGs4&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&oh=00_AfxYclfms7-NTMP2naMRQAvsXzgPwszMFuRiXvkQnq6eJw&oe=69B4DAA2","permalink":"https:\/\/www.instagram.com\/p\/DVbfAhXApIJ\/","like_count":29,"comments_count":1,"media_type":"CAROUSEL_ALBUM","id":"18100359362506150"},{"caption":"Hinamatsuri is just around the corner \ud83c\udf38\nCome and see our beautiful seven-tier Hina doll display at our Japanese wagashi shop.\n\nCelebrate Girls\u2019 Day with traditional confectionery and a touch of Japan in the heart of the UK \ud83c\udf8e\u2728\nOur sakura mochi \u2013 a perfect treat for Hinamatsuri \u2013 is especially popular at the moment!\n\n#japaneseconfectionery #wagashi #japaneseculture #japanesesweets #londonsweets","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t16\/f2\/m69\/AQN_c8Vcgu7jN5VQbqK1huvimMyRSsIFzetdyvjxnoxCjzUTJs-66ZPrUQVc8O9DfKl7I9fuSay9fvPJQ8MQyrnz.mp4?strext=1&_nc_cat=110&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=Ak-G31l-jOoQ7kNvwGSSIOS&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTc4NzY3MDQ4MDk1MzA5MjgsImFzc2V0X2FnZV9kYXlzIjoxMCwidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjE3LCJ1cmxnZW5fc291cmNlIjoid3d3In0\u00253D&ccb=17-1&_nc_gid=EoX3nMakSpg79e7C4gyr-A&edm=AL-3X8kEAAAA&_nc_zt=28&vs=fb95915861b20e86&_nc_vs=HBksFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HRnZFWFNhOHRUaVduTFVDQVBxZ29NUHAyOThTYnNwVEFRQUYVAALIARIAFQIYUWlnX3hwdl9wbGFjZW1lbnRfcGVybWFuZW50X3YyL0FBNEMyMzIxODUwNTM0RjFGNjY0ODk0MUQ1NTE5QUIyX2F1ZGlvX2Rhc2hpbml0Lm1wNBUCAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACbg2On-lbHBPxUCKAJDMywXQDGQ5WBBiTcYEmRhc2hfYmFzZWxpbmVfMV92MREAdf4HZeadAQA&oh=00_Afxe5X1xIZSTd7K3h6TYgjJ4lBQnh-VlgdqXF1lXmgMQKw&oe=69B4F95E","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/640720523_1451789823165818_7336848242018266395_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=p7RwCBPYXQkQ7kNvwGQnm3J&_nc_oc=Adnh2drifCu1kkooj55oYIbe80xR1Y8EhFXoHoF2HfjY_VhKdRiYuS9vkfU_PJTpECc&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&_nc_tpa=Q5bMBQHd1UFjAZHla6-cq9t6ZNWNi4GcsYWti0RXjQpjOuO_-9ZPFFlpuyQATEWUMcu0ZL4emtnd9qLrtA&oh=00_Afw4vwmUCAjBZGLZ8ebibmfcEJNP8vNfvxV68ih3x9YdGg&oe=69B4EC54","permalink":"https:\/\/www.instagram.com\/reel\/DVQ3R9pArTh\/","like_count":20,"comments_count":0,"media_type":"VIDEO","id":"18079695485068422"},{"caption":"Would you like to take part in a traditional Tea Ceremony? \ud83c\udf75\n\nSpecial Event \u2013 Friday 27th February, 14:00\u201318:00\nJoin us at the K.Minamoto Piccadilly shop and enjoy a unique tea ceremony experience. No booking required \u2014 simply bring your friends and pop in anytime during the event.\n\n\u2728Tea Ceremony Special Offer\u2728\nPurchase any product and receive one complimentary Kinkan Mochi.\nPlease show this screenshot to a member of staff after your purchase to claim your gift.\n\nWe look forward to welcoming you \u2728\n\n#teaceremonies #japansefood #japanesetea #matcha #londonmatcha","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.82787-15\/637832340_18455560768097246_50580958481753222_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=zZuvK-WClfUQ7kNvwEluj8B&_nc_oc=AdnsejMUhjmZMZ0LLFgVmaguP6132VSzkFKslRZ5VMdc20hsLbK-PbU1PJR9pkfAdgA&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&oh=00_AfwX7u9Z3SjHnjC5NJmlJ6FT1KOnDxrlm6wpOMvYolv_Dg&oe=69B4E6E4","permalink":"https:\/\/www.instagram.com\/p\/DVOYpJTCCeC\/","like_count":18,"comments_count":0,"media_type":"CAROUSEL_ALBUM","id":"17851011309651324"},{"caption":"Introducing our new TRUFFLE SALT RICE CRACKER!\n\nCrispy, thin-baked rice crackers are lightly sprinkled with aromatic truffle salt.\nTheir toasty crunch is complemented by the rich, elegant flavour of truffle, creating a refined and savoury taste experience.\n\n#japanesefood #trufflelovers #ricecrackers #japaneseconfectionery #piccadillysweets","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.82787-15\/636692553_18455130520097246_8884376485097177018_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=KmxPzHiVMPwQ7kNvwES5q8v&_nc_oc=Adl0qmSbk9FZgIBVpxYQ3df7pUM5MibzmPWPieA5Yx9WXxExmf_zs0miiKwefGqN-2Y&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&oh=00_AfwH6_4rliXzUFsg962BOGmx2bYXKhVbt053KvfW6NmioQ&oe=69B4D667","permalink":"https:\/\/www.instagram.com\/p\/DVGqXhggkzA\/","like_count":7,"comments_count":0,"media_type":"CAROUSEL_ALBUM","id":"18568534900003461"},{"caption":"\ud83e\udd5e PANCAKE DAY OFFER \ud83e\udd5e\n17th Feb 2026\n\nCelebrate Pancake Day with a Japanese confectionery!\nEnjoy 10\u0025 OFF TSUYA Dorayaki \u2013 fluffy Japanese-style pancakes filled with sweet red bean paste.\n\nAvailable at K. Minamoto Piccadilly and our online shop.\nA traditional treat, perfect for Pancake Day \ud83c\uddef\ud83c\uddf5\u2728\n\n#wagashi #japaneseconfectionery #japaneseculture #londonfood #japanesefood","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t16\/f2\/m69\/AQOHEW9ctwdQpRvr6ISZUNltFZJpxPJMs3kL21pJMVpoh_gKzvRahr3GjWMdk5mw8rjIavMSFLiFG8Cqvjl1MIKD.mp4?strext=1&_nc_cat=104&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=vnwTbmZutiYQ7kNvwEFHzs0&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTc4NzUxODAwNTA1MzA5MjgsImFzc2V0X2FnZV9kYXlzIjoyMCwidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjM3LCJ1cmxnZW5fc291cmNlIjoid3d3In0\u00253D&ccb=17-1&_nc_gid=EoX3nMakSpg79e7C4gyr-A&edm=AL-3X8kEAAAA&_nc_zt=28&vs=d1055b4a98e71ca9&_nc_vs=HBksFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HR1lkMENYMFozazRxRkVFQUljYTk4ZnJ1Q0JWYnNwVEFRQUYVAALIARIAFQIYUWlnX3hwdl9wbGFjZW1lbnRfcGVybWFuZW50X3YyLzRGNEVCQzA2N0YxNDYyQ0ZCQzQ4Njk3RjE4MUU4Nzg4X2F1ZGlvX2Rhc2hpbml0Lm1wNBUCAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACbgiarTtdjAPxUCKAJDMywXQEKd0vGp--cYEmRhc2hfYmFzZWxpbmVfMV92MREAdf4HZeadAQA&oh=00_AfwpUxBK_XMk3SySMYQxb3Vx0b5z1haNWjwK0lcw8MemmQ&oe=69B4C85C","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/632018711_1585734529241904_8242350591905571136_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=m7nZJi_nCr8Q7kNvwFSfoNy&_nc_oc=AdlI2royENW88aiS2ns3COf5cSKA_wq05Ws-IMJDSLruh9tp0CnDK4-hp7nd4dGGpCI&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&_nc_tpa=Q5bMBQFfpXc9cJa5l8T3KT0UFnmrL2EQuClv1aBN-P3QJfbZZwSfUpKvSLIkI5wMzKSGB6tEFUil2eToWw&oh=00_AfyrpPUSsg3yKK05pXXPGrSGTnU-4OQENF2hPhaDXI1foQ&oe=69B4D645","permalink":"https:\/\/www.instagram.com\/reel\/DU24PmJDX8U\/","like_count":13,"comments_count":0,"media_type":"VIDEO","id":"17917174167274620"},{"caption":"A New Display at K.Minamoto London!\n\nInspired by the quiet elegance of nature,\nour latest display uses fine salt to evoke the subtle shimmer and movement of water,\ncreating a moment of calm beauty within the case. \n\nA juicy whole white peach, delicately covered with peach jelly.\nA truly luxurious experience awaits you.\n\nCome and see it for yourself at our Piccadilly store!\n\n#wagashi #japaneseconfectionery #japaneseculture #japanesesweets #japanesefood","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t16\/f2\/m69\/AQNvnhyNM13OoRrgL-sjcCWSPZ4PYBZ5IDzDdhKqbCPssOzD0LSOoLv6CgZkOxfPpYMGHA1hRS0JZujCoGshbgve.mp4?strext=1&_nc_cat=101&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=sCLWKwz5-GUQ7kNvwHSLpqU&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTc4NzM2Mjg1NTI1MzA5MjgsImFzc2V0X2FnZV9kYXlzIjozMCwidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjcxLCJ1cmxnZW5fc291cmNlIjoid3d3In0\u00253D&ccb=17-1&vs=fbbcb339c2b986d8&_nc_vs=HBksFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HRTFUTENXcG1XQ0U1cU1GQU9PYTNkSTZFR2dPYnNwVEFRQUYVAALIARIAFQIYUWlnX3hwdl9wbGFjZW1lbnRfcGVybWFuZW50X3YyL0EyNDU2NzNDQzNCQ0Q4MjM3Mzg1MzM1RDNGQ0FBOTg0X2F1ZGlvX2Rhc2hpbml0Lm1wNBUCAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACbgr8SLjv6_PxUCKAJDMywXQFHEOVgQYk4YEmRhc2hfYmFzZWxpbmVfMV92MREAdf4HZeadAQA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&edm=AL-3X8kEAAAA&_nc_zt=28&oh=00_AfwBoeyc2JmZUDTkDH0-N5X5Y9t4K3LQWGTiAbs2M1_LCQ&oe=69B4D777","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/629982955_1592529491797422_2040770196189530493_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=Do0itl6XyOUQ7kNvwFuf38X&_nc_oc=AdmrpO-Wod8M2winX6GTfTzomL6DaHPAk9e42bQx_6ZnN_Yet8J1sQbkiay81RIuiL0&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&_nc_tpa=Q5bMBQFXi8p2v3x5D2cbg5mnznLQhOCINDbYJyoiiWIGpIpcGV2NP-AV7JlcFq2bFxJOi2NP1gC-D7qWdA&oh=00_AfyFqkulzrXaStzY9vBw9dJ3AaEunizsC04ew9U2U22FEA&oe=69B4E175","permalink":"https:\/\/www.instagram.com\/reel\/DUbSHIPjezh\/","like_count":41,"comments_count":0,"media_type":"VIDEO","id":"17882635896356131"},{"caption":"How about an adorable Valentine\u2019s gift inspired by traditional Japanese confectionery?\n\nThis beautifully presented assortment includes chocolate-coated financiers in three flavours \u2013 white, dark, and strawberry \u2013 along with delicately sakura-flavoured biscuits, all neatly arranged in a gift box.\n\nFinished with special Valentine\u2019s-themed ribbon wrapping, it makes a perfect treat for Valentine\u2019s Day.\nA delightful choice for the occasion!\n\n#valentinesday #Japanesesweets #japaneseconfectionery #wagashi #londonsweets","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t2\/f2\/m86\/AQMp0pqlkxwIJwtKIOfO4GdW1M_PsoJ9WbLXztAKRga_npmyA7UcWK520_YqBaZM4QkZuN010aTZcMhyFH51uXMglx1KM7Y9aGb-pHo.mp4?_nc_cat=101&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=i8nWrzu2YXYQ7kNvwE_LxFZ&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTc4NzI1MTYxNDY1MzA5MjgsImFzc2V0X2FnZV9kYXlzIjozOCwidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjMzLCJ1cmxnZW5fc291cmNlIjoid3d3In0\u00253D&ccb=17-1&vs=983374dec2504ed1&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC9DQTQ0QUQ5NEUyQTU4NzAxNUNDMjg5OTY0QTZFQTM4N192aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYUWlnX3hwdl9wbGFjZW1lbnRfcGVybWFuZW50X3YyLzAzNDhGMjJDRjc5MDgwNjczRDZCMDI0QzM3OTMyRjhGX2F1ZGlvX2Rhc2hpbml0Lm1wNBUCAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACbgqcCCrr2_PxUCKAJDMywXQED3bItDlYEYEmRhc2hfYmFzZWxpbmVfMV92MREAdf4HZeadAQA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&edm=AL-3X8kEAAAA&_nc_zt=28&oh=00_AfwvmfKzy2jdvK3uq-eNpIfdv5wNr7mA7qTFM9pJdlF7kA&oe=69B0FBEE","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.82787-15\/626456042_18449134102097246_5465443378280382896_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=mftKdCZFp8kQ7kNvwHHL7xA&_nc_oc=AdlwRvqxrtb24sO5RTV8dwvgofAFeNd-uuKjM3E178iYXOB5wPSh1H00UnOPkBxIxgY&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=EoX3nMakSpg79e7C4gyr-A&_nc_tpa=Q5bMBQFmrv-gDxSz_kwCWxTmE4Ka536Q--LVRFAhwblVhiKeNBfDKsf0ZqEZg1MFzrYEmFqW1H32GjfI4w&oh=00_Afw5LrPIkRfyWdXiLy5Dm-2sK0RgW0FxmByZ7PlqgXxjzQ&oe=69B4D2BE","permalink":"https:\/\/www.instagram.com\/reel\/DUGuc_cDWna\/","like_count":7,"comments_count":0,"media_type":"VIDEO","id":"18051810287702824"},{"caption":"Happy Valentine\u2019s Day!!\n\nAre you looking for valentine gifts??\nThis is perfect! You can make original gifts for just 20p\ud83c\udf81\n\nIt\u2019s available in Piccadilly shop.\n\ud83d\udccd193 Piccadilly \n\n#valentinestreat #Japanesesweets #wagashi #dessertlovers 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JELLY \n\u2013 Celebrate Lunar New Year 2026 with a Touch of Sweet Elegance\n\nEnjoy the refreshing muscat-flavoured jelly, adorned with a charming little goldfish delicately crafted from yokan.\nA playful and auspicious treat, perfect for welcoming the Lunar New Year.\n\nThese delightful goldfish jellies make a thoughtful and festive gift for Lunar New Year 2026.\nShare good fortune and sweetness with someone special!\n\n\u8fce\u63a5\u597d\u904b\u76842026\u65b0\u5e74\uff01\n\n#KingyoJelly #LunarNewYear2026 #japaneseconfectionery #Wagashi 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Lunar New Year 2026 with our Kinkan Mochi!\n\nKinkan mochi \nDelicately simmered kumquats wrapped in smooth white bean paste and soft mochi.\nA thoughtful and delicious gift for Lunar New Year!\nIt\u2019s perfect for gifting or sharing.\n\n\u91d1\u67d1\u9905\n\u9583\u8000\u5409\u7965\u559c\u9023\u9023\uff5e\u9999\u67d4\u7f8e\u5473\u7684\u91d1\u6854\u9ebb\u7cec\n\n#japaneseconfectionery #wagashi #mochi #lunarnewyear 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