{"name":"\ud835\udc0a. \ud835\udc0c\ud835\udc22\ud835\udc27\ud835\udc1a\ud835\udc26\ud835\udc28\ud835\udc2d\ud835\udc28 \ud835\udc0b\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc28\ud835\udc27","media":{"data":[{"caption":"Would you like to celebrate Christmas with Japanese confectionery?\nEarly Bird Special Offer \u2013 10\u0025 Off\nuntil 23rd November 2025\n\nhttps:\/\/www.kitchoan.co.uk\/shop\/all\/christmas-gift\/\n\n#japaneseconfectionery #wagashi #japanesefood #japaneseculture #londonfood #piccadilly #\u548c\u83d3\u5b50 #japanesesweets #mochi #japanesechocolates #japanchocolate #japanchristmas","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t2\/f2\/m86\/AQOa5ax6kxOiZ-tkukfcwTT8ez4DLvQKlagGK-EXSCf52pe-5V9D-elRBFlTZqA8r-6tvX0Ds-V8-MlzHvNSxEJk2j75xc-oRuPOSNc.mp4?_nc_cat=110&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=cnCQCohnXm0Q7kNvwFmOB_Y&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6ODI3NTQ1Mjg2NTM2ODkxLCJhc3NldF9hZ2VfZGF5cyI6MCwidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjcwLCJ1cmxnZW5fc291cmNlIjoid3d3In0\u00253D&ccb=17-1&_nc_gid=xRBsgblNQsf7h7y933AZiA&edm=AL-3X8kEAAAA&_nc_zt=28&vs=f1f600c18af82d9d&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC9FMTRDODVBRTk4QUYyNTM1NTUxRTA2QjBCOTNDNTVCRF92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HTHgwdXlMcGlCenRjQUVFQUsxak9xMmZpQUJkYnN0VEFRQUYVAgLIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAm9rq37byp-AIVAigCQzMsF0BRip--dsi0GBJkYXNoX2Jhc2VsaW5lXzFfdjERAHX-B2XmnQEA&oh=00_AfgBzMAG6Ldb2G2fwpJHLGPUwkef8EF77bIWUmcwB6vdzQ&oe=6919FFFB","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/583516706_868743439177919_1605309829667782929_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=p1A6Npksj9QQ7kNvwG9eSuz&_nc_oc=Admg_YKM0pCZkNjnMBW2LCrO-L9VdvP3UZa_2D5GgVJY0BMY-VvNE2_Ndj46RrYPIwI&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=xRBsgblNQsf7h7y933AZiA&oh=00_AfgRu47Pkwl4cLp48FLFfJZnEx_sJopBgJE3hrQoc08jFA&oe=691DE3C5","permalink":"https:\/\/www.instagram.com\/reel\/DRCul3rAmqY\/","like_count":9,"comments_count":0,"media_type":"VIDEO","id":"18068202098572281"},{"caption":"Tokyo Pony has featured our confectionery Suikanshuku \u7c8b\u7518\u7c9b in their latest article! \ud83c\uddef\ud83c\uddf5\ud83c\udf42\n\nDiscover the beauty of hoshigaki wagashi and read the full story here \ud83d\udc47\n\ud83d\udc49 https:\/\/tokyopony.com\/\n\nSUIKANSHUKU is a confectionery made of whole dried persimmon produced in Japan. The silky sweet white bean paste inside elevates the natural deep sweetness of the dried persimmon. The blessing of Japanese nature, tradition and techniques make SUIKANSHUKU an exceptional WAGASHI!\n\n#Suikanshuku #Wagashi #JapaneseConfectionery #Hoshigaki #japansweets #MadeInJapan#japanesefood #japaneseculture #londonfood #piccadilly #\u548c\u83d3\u5b50 #japanfruits","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t2\/f2\/m86\/AQN6FBCWqvVCLGljqRCYQCJiXRFK2IPTs3GIApAWQZckzhxfQDWbUK6mmw3au3KmCR6qKSQs50pOFTBuqo6jGnN2w6nmlInTIJGfcug.mp4?_nc_cat=103&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=OJ-HgaLAA80Q7kNvwE5y4es&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTc1MjU1MzkzODc5NjE5MiwiYXNzZXRfYWdlX2RheXMiOjQsInZpX3VzZWNhc2VfaWQiOjEwMDk5LCJkdXJhdGlvbl9zIjozMywidXJsZ2VuX3NvdXJjZSI6Ind3dyJ9&ccb=17-1&vs=553a4af8c02a3652&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC8yQTQ0RDBEMjE1OEM0NDlEM0RCNjE0QTQ2Q0MzMjFCRl92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HTkwza1NJSXN2cXlEYThHQUJ5LThYNnRhT3hrYnN0VEFRQUYVAgLIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmwPrFr4j8nAYVAigCQzMsF0BA7tkWhysCGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHX-B2XmnQEA&_nc_gid=xRBsgblNQsf7h7y933AZiA&edm=AL-3X8kEAAAA&_nc_zt=28&oh=00_AfihXY6L4d4e4MRjaYDMndHt4vBCA-nmt_gS4jJsanAV4g&oe=6919E8F4","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/581119869_1365606411887900_1173065796346544961_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=bgCqh4Qs29oQ7kNvwGyPQvI&_nc_oc=AdmgD8IJWtouhO_z04mH-WRyBVn0ukkaE2xDaHYEIqryZnDmKkKq9HqcNooAhg2qtK8&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=xRBsgblNQsf7h7y933AZiA&oh=00_AfjrR7Mbp-tSn0JzE_3aDkUa56Yyzv4ICGSurhBYRzPcuw&oe=691DD787","permalink":"https:\/\/www.instagram.com\/reel\/DQ39ScxglnL\/","like_count":21,"comments_count":0,"media_type":"VIDEO","id":"18085233613945280"},{"caption":"OIMO FUKUSA\n\nWrapped in a thin, round crepe infused with the gentle flavour of sweet potato, this treat combines smooth sweet potato paste with tender pieces of candied sweet potato. Savour the comforting, mellow taste of sweet potato in every bite.\n\n#japaneseconfectionery #wagashi #japanesefood #japaneseculture #londonfood #piccadilly #\u548c\u83d3\u5b50 #japanesesweets #japanesesweetpotatoes #sweetpotatoes #japanautumn","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t2\/f2\/m86\/AQNpeNGfVBs3klSubgT-6lhG2v4lN8NgElYrD3ndE2_vrjn_4lghkHcZqaESPO4lx-np-Xxu70my3eb5xKjY63mRWj3CmQtD9JSBu24.mp4?_nc_cat=110&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=DNAzSOjg6WoQ7kNvwHRz9Mu&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTM0MjU1ODQ2MDkyODkyNCwiYXNzZXRfYWdlX2RheXMiOjExLCJ2aV91c2VjYXNlX2lkIjoxMDA5OSwiZHVyYXRpb25fcyI6MzgsInVybGdlbl9zb3VyY2UiOiJ3d3cifQ\u00253D\u00253D&ccb=17-1&vs=51e38df2faca8f11&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC85NzREQUFDRTQwRkQ4ODc5MEI3OURBRDk1MDRCMUI5NV92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HUDlJT2lJemp1MjNKM01FQUxJekFkSGR6UHdkYnN0VEFRQUYVAgLIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmuI67gpjD4gQVAigCQzMsF0BDaLQ5WBBiGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHX-B2XmnQEA&_nc_gid=xRBsgblNQsf7h7y933AZiA&edm=AL-3X8kEAAAA&_nc_zt=28&oh=00_AfjQSg0kN6ODbvuvdM7oVh_GBdijfZ7TvPJLja6JVqLnGQ&oe=6919E46B","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/573097207_1555727918767203_1045651070069298070_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=67qDT5O-iTIQ7kNvwG3a0Z8&_nc_oc=AdnV9owPelPwjmfHEsjgPdgaiOigQbCUZzf7l7eYf8t6H63Op7rHrmvWtDjimvykOWs&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=xRBsgblNQsf7h7y933AZiA&oh=00_AfjNmHzVwR5E4YJFvTCCW3rsQDoa3laYg_5zFXvDLViCcA&oe=691DEF99","permalink":"https:\/\/www.instagram.com\/reel\/DQmsFMOjfRQ\/","like_count":20,"comments_count":0,"media_type":"VIDEO","id":"17986934441908819"},{"caption":"Celebrating Vegan Day the sweetest way \n\u2013 with our traditional Japanese wagashi.\nBeautiful and delicate!\n\n#VeganDay #Wagashi #JapaneseSweets #PlantBasedTreats #japanesevegan #japanvegan #japaneseconfectionery #wagashi #japanesefood #japaneseculture #londonfood #piccadilly #\u548c\u83d3\u5b50","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t2\/f2\/m86\/AQMH2P9QhboAnHl8uQGzdKC-Ml3Ua-H1vP450gFCt2IE-l46VuxO9RqrFeZd0dYltlwvMB_CRfpuxrQfx5tRV2r-wOvRnJHBjOPCfBo.mp4?_nc_cat=105&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=2SZZD3DfFK4Q7kNvwEhMVTS&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTM1OTg2NzAxNTczOTAwNSwiYXNzZXRfYWdlX2RheXMiOjEzLCJ2aV91c2VjYXNlX2lkIjoxMDA5OSwiZHVyYXRpb25fcyI6MzQsInVybGdlbl9zb3VyY2UiOiJ3d3cifQ\u00253D\u00253D&ccb=17-1&vs=194275c9a252f6a5&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC82OTQ0MEI1NzAwQUFEQkM2QTM5MTY5QTUyNTE5NEFCRl92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HTXBWVENLWHNTVFdmUkVIQVBxVTUweW9TdmRhYnN0VEFRQUYVAgLIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAm-tnR5tay6gQVAigCQzMsF0BBMzMzMzMzGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHX-B2XmnQEA&_nc_gid=xRBsgblNQsf7h7y933AZiA&edm=AL-3X8kEAAAA&_nc_zt=28&oh=00_AfjTISfAqQP_bumz_ljt7Xf-4B9_4BYDsqwRgxPD89E9XQ&oe=6919CADA","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/572768328_1164504118360610_4869522353190427184_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=qoAIb3qpzNMQ7kNvwG6jR0-&_nc_oc=Adn_7fSG9NZas1XSsYDc_Tv4ovxalf43lYY_o9qURVcvi0cZR644XGPogurznrMQ1fw&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=xRBsgblNQsf7h7y933AZiA&oh=00_AfikC2BcEcnq-EYXU7Dmw5SYzN-Fgx3Z3QYSd-C3BABxJA&oe=691DDDF7","permalink":"https:\/\/www.instagram.com\/reel\/DQgaX8xDfZC\/","like_count":10,"comments_count":0,"media_type":"VIDEO","id":"18023349629716587"},{"caption":"MATCHA PURIN\n\nA soya milk jelly with a rich aroma of matcha studded with sweet red beans.\n\n#japaneseconfectionery #wagashi #japanesefood #japaneseculture #londonfood #piccadilly #mochi #japanesesweets #matcha #japanesematcha #matchaproducts #matchamatcha #matchavegan","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/o1\/v\/t2\/f2\/m86\/AQPyhMqva86GZnx3HhubSatauxYebU8BPTavrBlg1KiUWOI6T9WhqRMla_RK60gJZIRa-XAL22xbG-5ExYBnrvlB-ybp3fjOoskpKW0.mp4?_nc_cat=104&_nc_sid=5e9851&_nc_ht=scontent-ams2-1.cdninstagram.com&_nc_ohc=dyuIGIlGBlIQ7kNvwH4cw7z&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTE1ODk2MTI5NjQyOTQwMCwiYXNzZXRfYWdlX2RheXMiOjE3LCJ2aV91c2VjYXNlX2lkIjoxMDA5OSwiZHVyYXRpb25fcyI6NDcsInVybGdlbl9zb3VyY2UiOiJ3d3cifQ\u00253D\u00253D&ccb=17-1&vs=87a799bb9be5fb01&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC8wOTQyMjQxNUQ0OERGNEE3QzQ5MjVEQ0EzQTFERTU5RV92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HUDAxTVNJMnlyYzhNOElFQUpUVUVjS01iUEVHYnN0VEFRQUYVAgLIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmsMWOxraEjwQVAigCQzMsF0BHszMzMzMzGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHX-B2XmnQEA&_nc_gid=xRBsgblNQsf7h7y933AZiA&edm=AL-3X8kEAAAA&_nc_zt=28&oh=00_AfhwT9BPe6g_gPS9VYf-y5h29wDU0PAVLF7Eh7oohcsvDw&oe=6919F45D","thumbnail_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.71878-15\/573175549_1118559650039195_7699549629781985508_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ\u00253D\u00253D&_nc_ohc=4cwrYsSLmr8Q7kNvwHG6kcK&_nc_oc=AdkbnRCT_BhhWBq3RlU6HZNXnwA0ZmfpPZD-vBzbAP4EeDz32yufgjDp1ZEH1Wbi1lI&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=xRBsgblNQsf7h7y933AZiA&oh=00_AfhyVVrAhJd2YOG5rVEzrZi58UrqFht-6R0YtlD4W4_zRA&oe=691DEEA1","permalink":"https:\/\/www.instagram.com\/reel\/DQXUUPzDbUY\/","like_count":46,"comments_count":4,"media_type":"VIDEO","id":"18153563761370568"},{"caption":"OIMO FUKUSA\n\nWrapped in a thin, round cr\u00eape infused with the gentle flavour of sweet potato, this treat combines smooth sweet potato paste with tender pieces of candied sweet potato. Savour the comforting, mellow taste of sweet potato in every bite.\n\n#wagashi #japanesefood #japaneseconfectionery #piccadillysweets #londonsweets #sweetpotatoes #japaneseautumn #potatoessweet #oimosweetpotato #oimosweets","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.82787-15\/569117481_18433304293097246_5259300493620122694_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=NYwxfvvBKTcQ7kNvwEGndYU&_nc_oc=Adkk-vqYHM-_35WUSvo8fJ3UtNb7IxNyVuxNdym78O0M80CdQ_36CgHt11iS_vWSIzo&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=xRBsgblNQsf7h7y933AZiA&oh=00_Afi_qBNTK_sXH4MS7a_bo0k5UMYZVYFlzN-vGUY2r-q2Sg&oe=691DE38B","permalink":"https:\/\/www.instagram.com\/p\/DQKtG__Avrq\/","like_count":23,"comments_count":0,"media_type":"CAROUSEL_ALBUM","id":"18340884430205225"},{"caption":"This is our new face!! \n\nThe characteristics aroma, flavour and colour of melon are preserved in this jelly. The flavour of melon overflows when you put it in your mouth \u2728\n\nIt\u2019s available in Piccadilly shop or our online store.\n\n#japaneseconfectionery #wagashi #japanesefood #japanesesweets #jelly #londonsweets #londonfood\n#piccadilly #\u548c\u83d3\u5b50 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Moon Festival 2025\ud83c\udf15\nWishing you sweet moments and brighter nights!\n\n#wagashi #japanesefood #japaneseconfectionery #piccadillysweets #londonsweets #midautumnfestival #japanesemooncake","media_url":"https:\/\/scontent-ams2-1.cdninstagram.com\/v\/t51.82787-15\/559885807_18430253674097246_4523627221390746009_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=byxBYh3oZbgQ7kNvwHQ84HU&_nc_oc=AdkMjiQ6pxH6ot8fNa9-1a7bWSMIqg8fqqjc4C-ZewzVCOpt27f5jeFCQFkKLbKm_d0&_nc_zt=23&_nc_ht=scontent-ams2-1.cdninstagram.com&edm=AL-3X8kEAAAA&_nc_gid=xRBsgblNQsf7h7y933AZiA&oh=00_AfhvEz2vOzh03XrFLFoBQHxuj8AULsSaNFhqcNqksHOwYQ&oe=691DC2E2","permalink":"https:\/\/www.instagram.com\/p\/DPdxm4Xgl5Y\/","like_count":26,"comments_count":0,"media_type":"IMAGE","id":"18035027993651044"},{"caption":"Celebrate 2025 Mid-Autumn Festival with Japanese confectionery!\n\n#japaneseconfectionery #wagashi #japanesefood #japaneseculture 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